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The Kardashian-Jenner family. Whether you keep up with them religiously or just hear their name in passing, their influence is undeniable. Beyond their viral reality TV show, they’ve become a powerful force in the business world, launching over 20 brands including fashion, beauty, wellness, and lifestyle.
Here are some of their most popular and successful brands:
Skims by Kim Kardashian
Skims was co-founded by Kim Kardashian and Jens Grede in 2019. The brand began as a shapewear brand, but later quickly expanded into loungewear and basics. Originally called “Kimono,” the name was changed to “Skims” after criticism. Skims stood out against the shapewear industry by offering inclusive sizing (XXS to 5X) and a range of skin tones. Today, Skims is a $4 billion company and was even named the official underwear of the 2024 Olympics, proving that Kim’s business is more than just a celebrity scam.
“I wear Skims practically every day. I own almost everything from there. I love their tank tops the most because they’re extremely comfortable, I have like five colors,” senior Sanya Tiwana said.
Kylie Cosmetics by Kylie Jenner
Kylie debuted her makeup brand in 2015 with the viral Kylie Lip Kits, matching sets of matte liquid lipsticks and liners. Later rebranding as Kylie Cosmetics in 2016, the brand helped Kylie earn the title of “youngest self-made billionaire,” though critics challenged how self-made she really was. Despite the public opinion, Kylie Cosmetics still remains a major player in the beauty industry.
Lemme by Kourtney Kardashian
Known for her wellness obsession, Kourtney created Lemme in 2022. The brand focuses on vegan, non-GMO supplements, including everything from sleep support to stress relief. Products like Lemme Sleep, Lemme Focus, and Lemme Chill were created to care for everyday concerns like rest, productivity, and stress.
“I have been obsessed with Lemme for months. I take a Lemme Sleep gummy every night before bed, and it works amazing,” senior Kelly Cho said.
Good American by Khloe Kardashian
Co-founded by Khloe and Emma Grede in 2016, Good American was one of the first mainstream brands to launch with a full-size range, from 00 to 32. Her mission is “fashion for every body.” Emphasizing body positivity, diversity, and confidence. Today, Good American expands beyond jeans, including swimwear, dresses, activewear, and even shoes.
